4 SaaS mistakes I made

Hello you! I’m in ski holidays that week, so I’ll try to be short. As you know, I’ve launched multiple SaaS products. Some succeeded, others failed.
Here are the 4 common mistakes I made (and how you can avoid them) 👇

Mistake #1: Building a product without knowing how to sell it.
My first SaaS was a crypto trading alert tool. It was super useful for me—I used it all the time. I made 5x my investment, yet I sold zero subscriptions.
Why? I couldn’t reach my target audience.
👉 Find your distribution channel before you start coding.

Mistake #2: Waiting for a perfect product.
For my first SaaS, I spent months polishing it before launching… and made zero sales.
When I launched IACrea, the first version was super basic. It didn’t work perfectly, but it delivered real value. People paid for it, the idea was validated, and I kept improving it.
👉 Launch an imperfect MVP and refine it with feedback.

Mistake #3: Platform dependency risks.
When I launched TwittExplorer, a SaaS for analyzing Twitter data, Twitter announced—just two days later—that their API would become paid ($42k/month 😅).
Game over. I no longer had access to the key data.
👉 If your business depends on another platform, be aware of the risks so you can pivot if needed.

Mistake #4: Partnering too quickly without clarifying the vision and organization.
I made this mistake with Cortexsheet.
On paper, it looked promising, 2 guys proposed to Hasan, my partner and I, a deal. But we hadn’t aligned our expectations or clearly defined our roles. My partner and I delivered the SaaS in 2 months, it was quite stressful and they wanted to launch quickly and it was a side project for us.
The result? They didn’t make the launch they promised. My friend Hasan who was onboard too was scammed. It was a frustration and a wasted time.

And you, did you make any mistake?