I improved Stripe notifications

I love to receive Stripe notifications, but I realized after a while that default notifications weren’t giving me the insights I needed.

I was getting notified about new subscriptions and renewal payments, but not cancellations—a crucial metric for understanding churn. Meanwhile, I wasn’t interested by the renewal notifications but I couldn’t turn them off if I wanted to receive subscription creation as well.

I wanted a solution that would:

• Notify me only for new subscriptions and cancellations.

• Include extra details like whether the plan is annual or monthly, and the amount.

• Give me a quick daily pulse on growth or decline.

Here’s how I solved this using Make, a tool for automation with a generous free plan.

The Automation Workflow

With Make, I created a simple yet powerful automation that listens to Stripe events and sends me notifications I want on Discord. Here’s an overview of the setup:

1. Connect Make to Stripe

   • First, invite Make into your Stripe account by setting up a webhook. This ensures Stripe can send event data to Make.

2. Use a Router to Filter Events

   • I set up a router in Make to process different Stripe events. Specifically, I filtered for:

     • Subscription Created: For new subscriptions. Can be set with condition Event Type = customer.subscription.created

     • Subscription Deleted: For cancellations. Can be set with condition Object Cancet at period end = true

       

       The two router filters configuration

3. Customize Notifications

   • For each event, Make sends me a notification with key details:

     • Customer name or email.

     • Plan type (annual or monthly).

     • Subscription amount.

     You can customize these information as you wish 😊

     

4. Send Notifications

   • The notifications are delivered to my Discord (you could also send them to Slack, or any other platform you prefer). Note: you need to enable Make to access your platform to receive the notifications.

My flow isn’t perfect, the amount given by Stripe is 100x the real amount, but I know when I read “2800€ that it means 28€. Also, when a client unsubscribes, I receive the notification twice in a minute as Stripe process several events.
There are probably tricks to enhance this but I didn’t want to spend too much time on it as it’s nice to have, not essential 🙂

And you, do you automate process with nocode tools?